An ongoing journal
Essays on the craft of software.
Long-form writing on software engineering, Salesforce, AI, and what AI is doing to the way we build. Slow takes, made to last.
- 01EngineeringThe Invisible MachineWhy the part nobody looks at is the part that actually works
- 02EngineeringWhat Is an AI Agent, Actually?Ask two AI systems the same thing: "Sort out my expense report."
- 03EngineeringWhy AI is bad at math (and why some models now aren't)This one trips people up. If AI is so smart, why does it confidently tell you that 17 times 24 is 488 when the answer is 408?
- 04EngineeringThe Sophistication TrapWhy more agents feel smarter and quietly build worse
- 05EngineeringThe Productivity IllusionWhy your sharpest engineers feel fastest at the exact moment they slow down
- 06AIAEO Isn't SEO's Sequel. It's a Different Game on the Same FieldAEO (Answer Engine Optimization) and SEO (Search Engine Optimization) are two sides of the same coin
- 07AIAI Does Not Remember.One of the most persistent misunderstandings about modern AI systems is the idea that they remember previous conversations. They don't!
- 08AIAI Speeds Up Salesforce Delivery. Your Team Makes It Sustainable.I was recently studying Salesforce Revenue Cloud setup to see exactly how much AI could accelerate the build